MIRIAM PATAKI x LIPTON

miriam pataki lipton cold infuse

BRAND NAME
Lipton
DATE
August 2020
PRODUCT
Lipton Cold Infuse

Lipton Cold Infuse

Following last year’s launch, Lipton Cold Infuse is set to make a vital difference during these hot summer months. Drinking enough water is a nutritional necessity – yet it poses a challenge for many of us. The new influencer-driven campaign is designed to encourage the Dutch to hydrate healthily and frequently, specifically reaching out to women of ages where every drop matters. Lipton Cold Infuse adds a sugar-free selection of natural flavors to a glass of cold water, making it much easier to integrate a refreshing routine.

In the light of keeping her body balanced from within, Miriam Pataki embraced Lipton Cold Infuse and strives to bring water on top of mind again. Plus, the fact that the pyramid-shaped bags are biodegradable makes this campaign an even greater cause to engage in. On Instagram, Miriam leads by example and inspires creative hydration among her followers.

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