August – December 2020
Naïf plastic-free baby wipes #iwipeforthefuture
Naïf plastic-free babywipes
Miriam Pataki shines in an extensive campaign by future-focused personal care brand Naïf. As the face of a powerful string of truly original street adverts, photo and video shoots, Miriam represents why Naïf plastic-free baby wipes are a solution that should be widely embraced. The baby wipes consist of eucalyptus fibers, are 100% vegan, ocean-friendly and come in a box made of sugar cane – now that’s natural parenting done right!
Miriam is all about creating awareness, and this campaign fully aligns with that personal quality. Her authentic touch to the product speaks from the way in which her daughter Amélie co-stars in the shoots. Together with Naïf, Miriam encourages mothers alike to make the right decisions when it comes to our little ones and nature’s tomorrow. In order to spread her message to as many regions possible, an assembly of fellow influencers participated in the campaign.