Albert Heijn – pans saving action
Albert Heijn – #fijnstepannenooit
Albert Heijn truly understands successful marketing and keen collaboration. Catering towards the festivities at hand, the leading supermarket chain launched a new savings campaign. Whereas previous campaigns had entire families save up for wine glasses and cutlery, Albert Heijn customers could now start amassing stamps for a collection of high-quality pans from Royal van Kempen & Begeer. And that’s exactly what our kitchens need in these days of home cooking.
Zonderzooi’s Dalí is one of the few influential content creators to spark the online visibility of Albert Heijn’s cross-media campaign. A crafty cook herself, Dalí created the perfect pumpkin spice French toast with a little help from Albert Heijn’s #fijnstepannenooit, highlighting some of the fresh features that the pans provide. And by sharing the recipe, any savings campaign enthusiast can work their magic first-hand with one of these cooking companions. Zonderzooi’s authentic and precise touch left a mark on the campaign, translated into a colorful message, original photography and branded video content.