October – December 2020
Breads & baguettes
Zonderzooi’s collaboration with SlooOW might well be the greatest thing since sliced bread. At least it’s true that the brand has a literal take on this expression since SlooOW introduced real bread to our kitchen ovens. An aspect that really appealed to Zonderzooi is that the products take their sweet time to develop into what breads and baguettes are meant to become: of biological origin and authentic taste. Dalí instantly felt the urge to spread the campaign and concept, recommending her clients to integrate these healthy bake-off beauties into their nutrition schemes.
Dalí harnessed her Instagram to shine a light on this step in the revival of bread and to explore colorful spreads that complete the picture. Offering her followers the chance of a savory first-hand experience, she gave away a SlooOW pack. Quality and convenience can be a blissfully married couple – Zonderzooi approves.